1. Introduction to Entrepreneurship:
The word “entrepreneur” derives from the French words entre, meaning between,” and prendre, meaning “to take.” The word was originally used to describe people who “take on the risk” between buyers and sellers or who “undertake” a task such as starting a new venture.
•Academic Definition (Stevenson & Jarillo)
–Entrepreneurship is the process by which individuals pursue opportunities without regard to resources they currently control.
•Venture Capitalist (Fred Wilson)
–Entrepreneurship is the art of turning an idea into a business.
•Explanation of What Entrepreneurs Do
–Entrepreneurs assemble and then integrate all the resources needed –the money, the people, the business model, the strategy—needed to transform an invention or an idea into a viable business.
•Corporate Entrepreneurship
–Is the conceptualization of entrepreneurship at the firm level.
–All firms fall along a conceptual continuum that ranges from highly conservative to highly entrepreneurial.
–The position of a firm on this continuum is referred to as its entrepreneurial intensity.
Characteristics of Successful Entrepreneurs:
Steps in the Entrepreneurial Process
Step 1 Step 2
Step 3 Step 4
Chapter 2: HOW TO CHOOSE A GOOD COMPANY NAME
2. HOW TO CHOOSE A GOOD COMPANY NAME:
You can create good company Names using this ideas:-
•a name which are connected to your nature of business
•a name which is meaningful
•a name which is easy to pronounce or remember
•a name which is very unique / different / extraordinary
•a name which is connected to future
•a name which should not be used by others
•a name which gives you hope
•a name which brings luck
•a name is combination of directors names
•a coined word which sound nice
•a name which takes into account numerology
•a name which has a short form meaning
•a name which bring power
•a name which is a combination of two words
•a name in English Language or Bahasa Malaysia – preferably
•a name which can be registered as a dot-com domain name
