Class Activity : Air Asia Case Study
Students are required to read business case study about Air Asia. The title is AIRASIA : FLYING LOW-COST WITH HIGH HOPES.
Students must read the article given before coming to class. During class time, a mass discussion is conducted by lecturers and all students must participate in Q and A session. Marks will be given regardless if answers are correct or not. Marks is for individual effort and not for group. Maximum marks are 5%.
Lecturers are giving questions and encourage students to think out of the box. Questions given are based on business strategies applied by Air Asia and characteristics of Air Asia founder himself, Mr Tony Fernandes.
By the end of the session, students should be able to give opinions about Air Asia strategic business plan.
Lesson Learned : We must apply a strategic plan in doing business, understand the market well and most importantly we must solve the people problems in order to sustain the demand from customer.
