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Course Outline
Lecture Topics
Introduction
Creativity
Innovation
Blue Ocean Strategy
Opportunity Recognition
Feasibility Analysis
Business Plan
Business Model
Funding
Entrepreneurial Strategy
Entrepreneurial Marketing
Consumer Psychographics
Business Ethics
Activities
Jet Plane
Brain Profiling
ExDec
V-Hanger
Case Study
Air Asia
Klymit And Kathryn Kerrigan
Assignments
Company Formation
Business Card
Business Plan
Business Model
Business Idea Competition
Popular Products
Dyson Fan
eBay
Blackberry
Swatch
Lamborghini
Casio
Rolex
Other
Successful Entrepreneur
Graduate Entrepreneur
i-Usahawan Module
Class Activity : Creative Thinking
Class Activity : Creativity Riddles
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